Chris is the Founder and Commercial Director of Vendor Advantage Ltd, leveraging over 25 years of leadership, scaling technology, cloud, cyber security, and SaaS businesses across UK and global markets.

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Throughout his career, Chris has specialised in driving commercial growth from startup phase to multi-million-pound operations. He is a proven growth leader with deep expertise in launching new vendors, building high-performing channel ecosystems, and securing complex public and private sector contracts.

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Chris’s technical leadership spans the Microsoft ecosystem, IT managed services, and EdTech frameworks, with a heavy specialisation in modern cyber security and the evolving threat landscape. He actively guides organisations through complex digital transformations and cloud migrations, ensuring clients achieve true AI readiness and safely manage IT/OT convergence.

 

Chris operates on a core philosophy: the specific needs and long-term success of the end client are the most critical aspect of any engagement, ultimately defining the types of vendors and service providers Vendor Advantage chooses to represent.

 

By balancing these priorities, Chris ensures Vendor Advantage creates sustainable revenue growth for partners while maximising genuine investment value for every stakeholder involved.

Christine is the operational anchor of Vendor Advantage Ltd, managing the essential administrative, client, and sales support functions that keep the business running smoothly.

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While the commercial team focuses on market growth, Christine ensures that every client, partner, and vendor receives an exceptional, organised experience. She serves as the primary bridge between the company’s strategic ambitions and its day-to-day execution, coordinating the vital intersection of internal workflows, system administration, and clear team communications.

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A significant part of her role centers on optimising the company’s CRM platform to maintain accurate, data-driven insights and ensure no detail is missed. Alongside her core administrative and operational duties, Christine provides critical sales support, managing key documentation, coordinating stakeholder requests, and streamlining the business cycle from initial contact through to long-term account maintenance.

 

Christine believes that sustainable business growth is built entirely on trust and reliable communication. Her focus is on removing friction from every interaction, protecting the client’s peace of mind, and ensuring that the operational support backing every vendor solution is delivered with absolute consistency and care.

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Jack is the creative strategist for Vendor Advantage, delivering fractional expertise across branding, marketing, and visual design to give high-growth businesses a sharp competitive edge.

 

He approaches every project with a rare blend of artistic vision and technical precision, backed by a degree in Industrial Design. His professional journey includes leading international development programs in Ghana and teaching in Shanghai, diverse global experiences that forged a highly adaptable mindset and an absolute refusal to be fazed by complex challenges.

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With extensive experience spanning digital recruitment, the built environment, and large-scale B2B projects, Jack cuts through the noise with a straightforward, pragmatic approach: he strips away visual clutter to solve complex business problems through tactical branding and high-impact illustration.

 

Jacks hands-on capability spans the entire creative spectrum, moving seamlessly from striking logo design and brand identities to high-impact presentation decks and print layouts. On the digital side, he bridges the gap between sleek UI design and robust WordPress environments to build web experiences that actually convert.

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For Jack, exceptional design isn't about decoration, it is a critical commercial weapon. Working closely with Vendor Advantage, he transforms dense, technical concepts into powerful, memorable brands that instantly resonate with clients, command authority in the market, and accelerate long-term growth.

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Working alongside Vendor Advantage, Jack brings a rare combination of global agility and cross-media mastery that ensures companies do not just look better, but perform better. By bridging the gap between high-level brand strategy and hands-on digital execution, he provides businesses with the exact tactical toolkit needed to dominate their market.

Roxanna collaborates with Vendor Advantage as Affiliate CRO, bringing more than 20 years of commercial leadership experience to help organisations accelerate growth, strengthen leadership and build high-performing sales cultures.
 

A former VP of Enablement at Salesforce and Founder of RM Consultancy, Roxanna's career spans high-growth businesses through to global enterprises and commercial environments ranging from £100K+ to complex, multi-tiered £60M targets. Across multiple leadership roles, she has achieved growth rates of 30–58%, combining strategic thinking with hands-on commercial execution.

Her track record is as much about building people as building revenue. 45% of the people Roxanna has hired have progressed into management, Director or high-performing sales leadership roles, creating leadership capability that lasts beyond the immediate number.

Roxanna works at the intersection of revenue, leadership and execution. She diagnoses the underlying barriers to performance and creates the leadership behaviours, operating rhythms and commercial discipline required to turn ambition into sustainable results.

Through RM Consultancy, she has developed proprietary frameworks including HEX™ (Hiring Excellence Framework), the Leadership Lens™ for EQ Leaders, NUTCASE® and TAATAM® methodologies, designed to bridge the gap between commercial strategy and real-world execution.

Working alongside Vendor Advantage, Roxanna brings this experience to organisations looking to scale revenue, strengthen commercial leadership and build the capability to sustain performance long term.
£100K → £60M | 30–58% growth | 45% developed into leaders
EQ Led. IQ Backed. AI Empowered.™​​​​